March 28, 2007
| March 28, 2007 |
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For Further Information, Contact, Lisa Hosey, Marketing Coordinator AGA Foodservice Equipment (856) 428-4200; l.hosey@victory-refrig.com Victory's redesigned internet presence provides improved access to technical information, products and services, as well as a platform for upcoming e-commerce activities. Cherry Hill, NJ, March 2007 -- Victory Refrigeration has completed a total redevelopment of its web site to offer a more informative and easier user experience and to set the stage for online sales through a selected dealer network. The new site, located at www.victory-refrig.com, will be launched on April 2, 2007. According to Mark Whalen, president of Victory and its parent, Aga Foodservice Equipment, the company undertook the redevelopment because its business had evolved in ways that its previous site could not support. "The old web site was launched more than six years ago and, at the time, it suited our needs. But our business has outgrown that site from a product organization and navigation standpoint, and it had become increasingly difficult for users to find information on our current model line-up," he recounted. On the previous site, for example, recent users may have had trouble finding even basic data on specific products. The new site, however, features an easy-to-navigate, inclusive products section that organizes all of Victory's offerings into separate categories (such as reach-ins, undercounter units and blast chillers). After choosing a product category, users can view pictures and download all available technical information, wiring diagrams and spec sheets on a model by model basis. According to Mitchell Schechter, principal of strategic marketing firm PROSERVICE, which implemented and managed the site's redevelopment, such a web design better aligns Victory's online presence with its real-world business practices. "The imperative we tried to follow throughout the site redevelopment process was to create a multi-media marketing tool that makes Victory as organized, service-oriented and supportive of its business partners on the web as it is as a bricks-and-mortar company," he explained. Indeed, everything from the new design scheme of the site to the tools it offers users match Victory's offline strategies and priorities. For example, many of the features on the new site showcase Victory's commitment to energy efficiency. Among these are links to an energy-savings calculator and a rebate finder on the Environmental Protection Agency's ENERGY STARŪ web site. Over the coming months, Victory will add even more features to its new site, such as a dedicated area designed to inform and support the company's sales representatives, Whalen added. Perhaps the most significant of these scheduled functional enhancements, however, is a tool for online sales-a major priority for Victory. "We're pleased to have a platform now from which we can initiate online business activity," Whalen stressed. "Later this year, we'll open a site section where we'll partner with specific dealers. When that area comes online, end-users will be able to go to our site, choose products they want to buy and click through to our authorized dealer network to execute the actual sales online." This is the first of several internet projects that will be undertaken for AFE by PROSERVICE over the coming months, Whalen noted. Future projects include the redesign of the sites for Eloma combi ovens, Infinity Fryers and Stellar Steam, as well as the creation of a portal linking these companies and enhancing AFE's corporate identity. |
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