March 28, 2007
   
Victory Introduces New Feature-Rich Line Of Glass-Door Merchandisers


For Further Information, Contact,
Lisa Hosey, Marketing Coordinator
AGA Foodservice Equipment
(856) 428-4200; l.hosey@victory-refrig.com

    New reach-in display cabinet line pairs with just-released back bar refrigeration offerings to help Victory complete its Value line selection.

    Cherry Hill, NJ, March 2007 -- In a move intended to help round-out its product portfolio, Victory Refrigeration has re-entered the glass-door merchandiser segment with the introduction of a Value line of upright merchandisers.

    "We're committed to being the one source that dealers can access for all their refrigeration needs. That's why, after a brief hiatus, we've introduced these new merchandiser models and why we've just introduced a back bar refrigeration line-up, both as part of our Value line," explained Mark Whalen, president of AGA Foodservice Equipment and Victory Refrigeration. "Of course, we remain focused on being one of the nation's premier providers of specification refrigeration equipment, and we'll continue to make a full Spec line. But now, if you look at our total portfolio, you'll see that we've established a better balance between the requirements of the spec market and the need to be competitive in the value arena."

    Victory's new Value line merchandisers are NSF-rated for pre-packaged and bottled goods, and are designed for front-of-the house displays of beverages, sandwiches, pastries and other wrapped or contained items. These units are designed for operations with strong take-out sales, convenience stores, gas stations and foodservices with grab 'n go programs. Like all Victory products, each is backed by a category-leading two-year standard parts and labor warranty.

    The line consists of three models: a single-door unit, a two-section unit with hinged doors and a two-section unit with sliding doors. Each features high-density, foamed-in-place, CFC-free insulation; a bottom-mounted compressor; a backlit fluorescent sign panel; four adjustable white epoxy-coated shelves per door opening; and safety-shielded vertical fluorescent lighting with an on/off switch.

    While such features can be seen in some other glass-door merchandisers, the new models from Victory also offer high-end features that most other manufacturers don't, noted Jim Hurston, the company's vice president of sales. For example, the interior floor of each unit is constructed with series 300 stainless steel, a grade that is typically used only in food zones. Compared to the stainless steel most manufacturers use in merchandisers, series 300 keeps its appearance longer, is easier to clean and resists food acids and spills better. Victory merchandisers' floors are also designed with rounded corners, making sanitizing even easier.

    The new units' doors also serve to set Victory's glass-door merchandisers apart. Triple-paned and covered with a layer of transparent insulating film, these doors help make Victory's models some of the most energy-efficient merchandisers available. "These new units are designed to meet the most stringent standards of energy efficiency," Hurston stressed.

    Victory merchandisers will be available for delivery in late April and will be on display at Victory's booth at the National Restaurant Association Show in May, booth #2441.