Sales of Victory Refrigeration's product lines are maintaining consistent growth during the second half of 2006, with the company recording the best sales month during its more-than-40-year history in August

    "Going forward, our order book is strong and business is up across the board," confirmed Mark Whalen, president of Victory and the Aga Foodservice Equipment division. "We credit this improvement in part to Victory's recognition as an ENERGY STAR^® Manufacturing Partner of the Year and the company's commitment to being the energy-efficiency leader in the foodservice refrigeration equipment category. Victory has also established positive differentiation from competitors thanks to our V2E pledge of reliability and comparative cost savings, as well as our exclusive two-year standard parts and labor warranty. These advantages have been helping Victory gain momentum with consultants and dealers, as well"

    Victory's robust sales performance has been lead by increasing purchases of the company's reach-in refrigerator and blast chiller models. Whalen also pointed out that Victory's chain business is further up over last year. "We're now seeing some gains in market share versus competitors who practice mass distribution, which tells us that our dedication to selective distribution is really beginning to pay off."

    Remarkably, Victory's sales improvements have continued despite 3.5% to 5% price increases implemented in September that were caused by ongoing rises in raw material costs. "This is a challenge everyone in the industry is facing, but Victory's sales seemed to reach a tipping point earlier this year, and our momentum and marketing have carried us through," Whalen related.

    To help ensure that Victory's products continue to offer an increasingly attractive value proposition to end-users and channel partners, the company's goals include implementing new process improvements and design modifications to lower manufacturing costs further and improve product throughput. "One of the ironies generated by ongoing sales growth is the responsibility its creates to ensure your capacity keeps up with the volume you generate," Whalen observed.

For more information on ENERGY STAR-qualified Victory models, visit Victory's web site at www.victory-refrig.com