With more and more foodservice operators, restaurateurs and specifying designers becoming cognizant of the manifold advantages of boilerless steam-cooking technology, Eloma combi ovens and Stellar steamers generated unprecedented interest among attendees at New York International Hotel/Motel & Restaurant Show, which was held from November 12th through 14th.

    According to Mitch Cohen, VP of Cooking System Sales for Stellar and Eloma (as well as Infinity Fryers), live cooking demonstrations perfomed with Eloma boilerless combis by corporate chefs from Aga Foodservice Equipment helped to draw large groups of show-goers to the AFE booth. Once there, however, many attendees took the opportunity to discover more about Eloma combis' and Stellar steamers' advanced boilerless designs and resource-reducing technologies. "Our chefs used an Eloma Genius 10-11 to prepare 10 pans at a time of everything from entrees to baked goods," Cohen remarked, "which drew a lot of attention to our ovens' unsurpassed cooking speed and ease of use."

    Stellar's displayed line-up of boilerless steaming equipment drew its fair share of attention at the recent New York Show, with many attendees looking to find out more about its comparative water and energy savings and reduced maintenance requirements versus traditional models. "We also had a really good opportunity to demonstrate to industry professionals who came to our booth that Stellar steamers recover heat and return to cooking temperatures just as fast as any steamer on the market, which still comes as news to some end-users and specifiers," Cohen advised.

    Thanks to the well-received cooking demonstrations and consistent stream of potential customers and specifiers visiting AFE's booth, Cohen pronounced the New York Show a success for Eloma and Stellar. "We were able to increase brand awareness and understanding of how the companies' exclusive heat exchangers and boilerless designs create immediate and ongoing savings for end-users," he commented. "This allowed us to leave the show with a stack of new leads and orders."

    With so much interest demonstrated in Eloma and Stellar products at the New York Show, Cohen has decided to begin scheduling additional live cooking and operations demonstrations at selected AFE dealers' test kitchens. He urged all who would like to become better informed about the companies' boilerless product lines to contact him at mcohen@infinityfryers.com or (630) 675-9634 to schedule a place at an upcoming dealer presentation.