AFE eNews
Aga  Year-To-Date Results Show Sales Improvements
For All AFE Brands

     Lead by strong sales growth across all product lines at Victory Refrigeration and notable market breakthroughs by AFE's Infinity fryers, the Aga Foodservice Equipment division is on pace to exceed overall business expectations for 2006.

     Though the company's market position has been buoyed by Victory's and Infinity's recent successes, AFE (and Victory) President Mark Whalen remains acutely aware that work remains to be done to increase industry awareness and acceptance of products from his division's newer brands - Stellar and Eloma     MORE>>  

Victory Refrigeration

Victory Sales Show Continuing Growth Entering Q4

     Sales of Victory Refrigeration's product lines are maintaining consistent growth during the second half of 2006, with the company recording the best sales month during its more-than-40-year history in August

    "Going forward, our order book is strong and business is up across the board," confirmed Mark Whalen, president of Victory and the Aga Foodservice Equipment division. "We credit this improvement in part to Victory's recognition as an ENERGY STAR® Manufacturing Partner of the Year and the company's commitment to being the energy-efficiency leader in the foodservice refrigeration equipment category.    
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Infinity Fryers

Infinity Creates Sales Breakthrough In 2006

     During its first full year in the North American market, Infinity has made dramatic increases in the sales of its high-efficiency fryer line.

    According to Mitch Cohen, VP of Cooking System Sales for the Aga Foodservice Equipment division, Infinity's volume has risen by nearly 100% so far this year compared to 2005 performance. This is due in large part to operators' and specifiers' increasing concerns over energy consumption and costs, and Infinity's increasing reputation for outstanding reliability in high-volume foodservice operations.    
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Eloma

Sales Volume Continues On An Upward Curve For AFE's Stellar & Eloma Brands

    Although they are the newest members of the Aga Foodservice Equipment division, both Stellar steamers and Eloma combi ovens have begun to earn significant new sales volume in several North American markets. In fact, according to Mitch Cohen, VP of Cooking System Sales for Stellar, Eloma and Infinity fryers, growth for AFE's "hot side" companies in the high-volume retail food and several noncommercial sectors has surpassed all 2006 sales projections.

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