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AFE, Eloma Reap Name Recognition at New York Show
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For much of this year, Aga Foodservice Equipment has focused on building the brands of its component companies, especially combi oven-manufacturer Eloma, through advertising, marketing, live cooking demonstrations and product roll-outs at industry events.
According to Mark Whalen, president of AFE and its Victory Refrigeration brand, this investment yielded new dividends at the recent International Hotel/Motel & Restaurant Show, held in New York City from November 10th through November 13th.
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IH/M&RS Attendees Give Victory Positive Reviews
Similar to its sister Aga Foodservice Equipment companies, Victory Refrigeration entered the 2007 International Hotel/Motel & Restaurant Show seeking to expand awareness of its brand and showcase its newest products.
For Victory, these efforts included displaying its blast chiller line, which has been equipped with a new controller, and its back bar coolers and beer dispensers, which were introduced earlier this year.
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NY Show Generates New Sales for Infinity
Drawing visitors to its booth by offering samples of food prepared on AFE equipment and occupying a sizable space on the show floor certainly helped build Infinity's brand at the International Hotel/Motel & Restaurant Show held in New York City from November 10th through November 13th. However, it was Infinity fryers' ability to sell themselves that helped to make the show a success for the company.
According to Mitch Cohen, vice president of cooking system sales for Infinity, as well as for Eloma and Stellar Steam, the fryer maker generated several promising leads and actually completed a handful of sales during the show. Cohen noted that two of Infinity's features resonated the most with new customers at the NY Show.
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Eloma, Stellar Showcase Newest Units In New York
This year's International Hotel/Motel & Restaurant Show, held in New York City from November 10th through November 13th afforded Aga Foodservice Equipment brands Eloma and Stellar Steam an opportunity to put new models prominently on display to a surprisingly wide cross-section of potential customers.
According to Mitch Cohen, vice president of cooking system sales for Eloma, Stellar Steam and Infinity Fryers, traffic at the AFE booth during the show was solid, in terms of both volume and quality of booth visitors.
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