AFE eNews
Aga  Aga Reaching Out To Consultants, End-Users

     Given their pivotal role in the purchase of so many millions of dollars of foodservice equipment, specifying consultants are some of the channel partners toward which Aga Foodservice Equipment is directing much of its sales efforts. Mark Whalen, the company's president, as well as president of Victory Refrigeration, firmly believes that those who specify AFE products benefit not just his company, but also end-users.

    "Our value proposition runs across all our brands: energy efficiency, a two-year standard warranty and points of technical differentiation that include innovative features," stated Whalen. "Given how important lifecycle costs, reliability and performance are to end-users, if consultants are interested in getting the best possible value for their clients, we're the guys to turn to."
    MORE>>  

Victory Refrigeration

Victory Offers Online
And Personal Service
To Consultants

    Any foodservice equipment manufacturer that wants to claim a significant share of the spec market must be easy to work with from a consultant's viewpoint. According to Mark Whalen, president of Victory Refrigeration and Aga Foodservice Equipment, Victory has both the technical infrastructure and the knowledgeable industry professionals in place to enable the company to provide consultants with the information they need, quickly and accurately.

    "We work hard to make ourselves a very user-friendly factory from the standpoint of design/build dealers and consultants," Whalen emphasized.    
MORE>>  

Infinity Fryers

Infinity High-End
Features A Natural
Fit For Specifiers

    As vice president of cooking system sales for Aga Foodservice Equipment's Infinity Fryers, as well as its Eloma and Stellar Steam brands, Mitch Cohen spends a lot of his time and energy reaching out to specifying consultants. Given the nature the equipment manufactured by AFE, communicating a compelling "reasons to spec" message to these professionals is vital to the success of the companies he represents.

    "The products we sell are not commodity items. They're all heavy in features and in benefits that provide end-users with energy savings, oil savings, water savings and labor savings," he explained. "Consultants appreciate the importance of those types of advantages when they're designing kitchens, so that's what makes them important to us -- they don't spec on price alone, but on what products can do for end-users."
MORE>>  

Eloma

Eloma, Stellar Seek
To Make Inroads
With Specifiers

    Both Eloma and Stellar Steam are relatively new to the U.S. foodservice industry, so bringing members of the foodservice equipment channel up to speed on their products is one of the first jobs of those responsible for the brands' success.

    Given the advanced features and functionality of equipment from these two Aga Foodservice Equipment brands, these individuals dedicate much of their time to reaching out to the consultant community.

MORE>>