AFE eNews
Aga  AFE Companies To Work For Growth In Tougher 2007 Market

     Acknowledging that least year's favorable market conditions and internal process improvements set a high bar for this year's sales performance, Aga Foodservice Equipment President Mark Whalen said that 2007 growth in sales by his division's companies will have to be accomplished under less advantageous business circumstances.

    "According to industry projections, there will be fewer chain openings and a smaller amount of new unit construction than in 2006, so there will be less low-hanging fruit for us to pursue," he advised. "Nonetheless, we see this year presenting an excellent opportunity for our companies to gain additional market share by building on the sales momentum they established in '06."     MORE>>  

Victory Refrigeration

Victory Planning To 'Back Up' 2006 Sales Success

     The imminent roll-out of a new line of back bar equipment, including direct draw dispensers and sleek, space-saving beverage coolers, is expected to help maintain the sales growth Victory Refrigeration attained throughout 2006. According to Mark Whalen, president of Victory and the Aga Foodservice Equipment division, the new back bar models will come in even-inch increments, provide as much capacity as competitors' larger units and feature a front breathing, works-in-a-drawer refrigeration system that ensures even cooling.    
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Infinity Fryers

Infinity To Challenge Traditional Frying Assumptions

     With a 2006 marked by breakthrough sales and name recognition now in the books, Aga Foodservice Equipment's Infinity Fryers is facing the challenge. Aga Foodservice Equipment's Infinity Fryers is now facing a new challenge. This year, Infinity will focus on educating customers and channel partners about its products' ability to prepare more healthful fried foods, as well as cut energy and oil use.

    "One of the properties of Infinity fryers' design is that the combination of a patented heat exchanger, pre-mix burners and a narrow, flat-bottomed fry pot works to prevent oxidation in cooking oil," explained Mitch Cohen, VP of Cooking Systems Sales for Infinity (as well as Stellar Steam and Eloma combi ovens). "In addition to extending oil life, preventing oil oxidation delays and, in Infinity's case, actually reduces the formation of free fatty acids [trans fats] in the oil and fried foods, resulting in more healthful products."    
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Eloma

Eloma & Stellar Look To Build On Breakthroughs

    Having achieved notable sales growth in multiple market sectors last year, the pivotal question now facing Aga Foodservice Equipment's Stellar Steam and Eloma combi ovens brands is likely to be: How do you improve on success?

    "Our objectives in '07 are to be sure we don't take continuing market acceptance for granted and to keep on communicating our message that Stellar and Eloma products provide category-leading resource savings and cooking performance at extremely competitive prices," advised Mitch Cohen, VP of Cooking System Sales for Stellar and Eloma (as well as Infinity Fryers). "This is a proposition that we expect to carry Stellar and Eloma to further profitable market penetration is such multi-unit sectors as school foodservice and commercial chains."

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