AFE eNews
Aga  AFE Stands Out With Three-Pronged Value Proposition

     So many companies manufacture foodservice equipment that it is easy to assume that all of them are more or less equal. Aga Foodservice Equipment, however, has assembled a portfolio of brands whose products offer a trio of benefits.

    "You have to have a value proposition that stakes your claim in any business, and certainly in the foodservice equipment market," noted Mark Whalen, president of AFE, as well as of its Victory Refrigeration brand. "Ours is three-fold: energy efficiency and reduced utility consumption by all our products, technological superiority and build quality backed by category-exclusive standard two-year warrantees."     MORE>>  

Victory Refrigeration

Victory Refrigeration:
Designed And Built
For Foodservice

     Perhaps no sector of the foodservice equipment market is more competitive than refrigeration. Viewed from this perspective, it is telling that Victory Refrigeration has just recorded its best year in recent history by offering units that are expressly designed to perform in demanding foodservice environment and to address operators' daily needs.

    According to Mark Whalen, president of Victory Refrigeration and the Aga Foodservice Equipment division, many of Victory's biggest competitors try to cover multiple markets with one product, resulting in units that, despite being sold as foodservice grade, are less-than-optimal for use in professional operations.    
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Infinity Fryers

Infinity's Features Combine To Create Savings

     Like all companies in the Aga Foodservice Equipment division, Infinity Fryers goes to market with a three-part value proposition: reduced operating and life-cycle costs, advanced technology and reliability backed by an exclusive standard two-year parts and labor guarantee. In Infinity's case, these benefits are often combined in individual features.

    In terms of cost savings, Infinity fryers reduce both operators' energy expenses and oil usage compared to competitive models. The energy savings provided by Infinity fryers are created by specialized features in its products' design. Each Infinity fryer, for instance, utilizes a pre-mix system that combines natural gas and air in proportions that yield the maximum heat output for every bit of energy used.    
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Eloma

AFE Steam Equipment:
Leading Technology,
Savings, Features

    As the two steam technology-based brands in Aga Foodservice Equipment's portfolio of companies, Stellar Steam and Eloma combi ovens share many features that set them apart from the competition.

    One notable feature is each company's use of boilerless steaming designs, which reduce utility costs while improving reliability. According to Mitch Cohen, vice president of cooking systems sales for Aga Foodservice Equipment's "hot side" companies, "Boilerless steamers and combi ovens are more reliable than their boiler-equipped counterparts, which are more labor-intensive to maintain and often suffer expensive breakdowns.

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