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Mark Whalen was recently appointed President of the AFE division
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Aga Foodservice Realigns North American Operations and
Announces New President for the Aga Foodservice Equipment Division
In a move made public shortly before Christmas, Aga Foodservice, Inc. has reorganized into three North American entities and named Mark Whalen president of the newly formed Aga Foodservice Equipment (AFE) division, which includes Victory Refrigeration, Infinity Fryers, Stellar Steam and Northland Refrigeration.
These changes, announced on December 21st by Iain J. Whyte, who remains in charge of overall Aga Foodservice operations in the U.S. and Canada, have also resulted in the establishment of Aga Bakery North America. This division is being led by Roger Faw, president of Belshaw Brothers, and will concentrate its sales efforts on retail and wholesale bakeries, as well as supermarkets. Adamatic and other international Aga Bakery companies will join Belshaw in the new bakery group. The third new division, Aga Appliance Manufacturing, which will be under Whyte's direct administration, will be dedicated to the sales and marketing of high-end residential cooking and refrigeration products to the consumer market.
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Victory's Quality Control Processes Result in Better-Built Refrigeration Equipment
There is no single factor responsible for Victory's enhanced ability to manufacture refrigeration equipment so durable and reliable that the company's entire line is currently covered by the category's first two-year warranty. Instead, according to Jeff Bauman, Victory's Manager of Quality & Technical Service, the ongoing improvement in Victory's build quality has resulted from the company's willingness to listen and respond to line employees, suppliers, channel partners and end-users to provide more robustly engineered products for today's "slammed" operations.
"We've tried to take a lot of little actions recently to upgrade our assembly practices, component reliability and part-failure rate," Bauman remarked. "For example, we've encouraged open recommendation sessions on the shop
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Stellar Plans for Sales Growth
as the Newest Member of the AFE Division
The innovative and money-saving line of steam-cooking equipment from Stellar Steam is being ramped up for greater availability and more wide-spread promotion as a result of the company's integration into the new Aga Foodservice Equipment division. Bob McLoughlin, VP of Sales & Product Management for Stellar, said that this expansion plan is gaining momentum from the group's world-class manufacturing resources and emerging new market opportunities.
"As an AFE company, we are able to experience better brand recognition and receive more respect; Stellar isn't being seen just as a niche company any more," he commented. "We expect to repay our parent company's investment by growing our market share and profits significantly this year as we spread the word about our energy- and water-saving technology to
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Adamatic Debuts Modular
'Mini-Bakery' Concept
Adamatic Corp., a member of the recently formed Aga Bakery division, has introduced a new modular foodservice baking system it calls a "mini-bakery," designed to operate autonomously on a modular footprint while reducing energy usage and skilled-labor requirements.
According to Paul Molyneux, national foodservice manager for Adamatic, the company's mini-bakery concept allows end-users to custom-configure the equipment package to their specific needs. The modular system is flexible enough to adapt to different foodservice baking applications, allowing operators to add or change equipment pieces as needed, including choosing from a vast array of convection ovens, mini rack ovens, proof boxes, refrigeration equipment and even steamers - all available from Aga Foodservice Equipment and Aga Bakery divisions. The heart of the mini-bakery is a portable water reservoir and drain system
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