AFE eNews
Aga  AFE Companies Present A Unified Statement At Western Show

     Based on the product interest expressed by attendees at the recent Western Restaurant Show in Los Angeles, CA, and their increasing expectations for kitchen equipment's energy efficiency and reliability, the value proposition presented by the companies of the Aga Foodservice Equipment division seems particularly well-suited to the needs of the market.     MORE>>  

Victory Refrigeration

Victory Displays Breadth Of Line At Western Restaurant Show

     Prominent among all the products exhibited by the companies of the Aga Foodservice Equipment division during the recent Western Restaurant Show were the offerings from Victory Refrigeration, AFE's flagship. These included V-Series reach-in refrigerator models, two blast chillers (an undercounter and an upright model), a dual-temperature spec cabinet, a "Big Top" refrigerated table and a pizza-prep table. According to Mark Whalen, President of Victory and the AFE division, these products were presented in Booth #1359 along with Victory's new price list, sales brochures and POS signage that all expressed the company (and the division's) key selling themes.    
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Infinity Fryers

Infinity Brings 'Highly Efficient' Message To Western Restaurant Show

     Infinity brought its full range of model configurations to the Western Restaurant Show in Los Angeles, CA, displaying five fryers, all three of its control panel options, several dump stations and a live example of its filtration system that allows a full tank of oil to be filtered easily in just three minutes without powders or papers. Infinity's ability to fry at lower temperatures, extending oil life, and to use some 30% less oil to prepare the same amount of product as traditional 50-lbs. models was also promoted at the Aga Foodservice Equipment booth (#1359) by POS signage and the fryer maker's new "Less Is More" marketing piece.    
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Eloma

Eloma Presence A 'Blue Wonder' At Western Restaurant Show

    Among the several Eloma 10-11 boilerless combi ovens on view at the Western Restaurant Show in Los Angeles, CA, was a unit dubbed the "Blue Wonder", which demonstrated the company's exclusive AutoClean technology. Cliff Waters, Western Territory Director of Sales for Aga Foodservice Equipment, explained that the specially rigged Genius combi uses a blue-tinted interior light to illuminate the workings of its self-cleaning system. "We put the Blue wonder out at the edge of the booth, on the aisle, and it is remarkable how much attention it draws from show attendees," he related. "We demonstrated the Blue Wonder at the L.A. School Show earlier this summer and it was a big hit."

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Aga  An Array Of Stellar Models Lights Up
Western Restaurant Show

     Stellar steamers were much in evidence on the exhibit floor of the recent Western Restaurant Show in Los Angeles, CA, appearing both in the Aga Foodservice Equipment booth (#1359) and a s part of a display of some of the most energy-efficient foodservice equipment now on the market, which was presented by ENERGY STAR® and several Southern California-based utility companies. Stellar's extensive show presence re-enforced several recent sales gains, including the placement of the company's boilerless steamers in the kitchens of the Long Beach (CA) Unified School District.     MORE>>