AFE eNews
Aga  AFE Sees NRA As A Showcase To Build Brands

     For Mark Whalen, president of Aga Foodservice Equipment and its Victory Refrigeration component, the 2007 National Restaurant Association Show will be a time to reinforce AFE's three-pronged value proposition that, he says, continues to distinguish the company in an increasingly crowded market.

    "We're going to do a lot of educating about our companies' leadership in energy efficiency, because this message is applicable to all our brands," Whalen related. "We'll reinforce our points of technical and feature differentiation, and stress our reliability, which is demonstrated by the standard two-year parts-and-labor warranty we offer on everything we sell."     MORE>>  

Victory Refrigeration

Victory To Feature Back Bar Line At NRA Show

    Visitors to the Aga Foodservice Equipment booth at the National Restaurant Association Show, set for May 19th through 22nd at McCormick Place in Chicago, will have the opportunity to see Victory Refrigeration's newest products first-hand.

    Chief among these, said Mark Whalen, president of Victory and AFE, is the manufacturer's new line of back bar refrigeration equipment.    
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Infinity Fryers

Boosting Name Recognition A Goal At NRA For Infinity

    One of the foodservice industry's largest events, the annual National Restaurant Association Show, is set to take place in Chicago from May 19th through 22nd at McCormick Place. With the trade fair just around the corner, Mitch Cohen, vice president of cooking system sales for Infinity Fryers, as well as for Stellar Steam and Eloma combi ovens, has one major objective in mind.

    "We need to work on brand recognition," he said. "A lot of people who haven't seen our products before can see them by attending a large show like NRA. Visitors will be able to come to our booth and see our products working."
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Eloma

Eloma, Stellar To Build Relationships At NRA

    Like all trade shows, the upcoming National Restaurant Association Show, set for May 19th through 22nd at McCormick Place in Chicago, will give exhibitors the opportunity to showcase their equipment directly to the end-users and channel partners with whom they do business. For Aga Foodservice Equipment's Eloma combi oven and Stellar Steam brands, both of which are relatively new to the U.S. foodservice industry, this exposure is particularly valuable, according to Mitch Cohen, vice president of cooking system sales for Eloma, Stellar and Infinity Fryers.

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